Writing materials

The pros and cons of using AI writing tools

The demand for AI writing tools has increased over the past few years. As you might notice, millions of websites are already publishing AI-generated articles these days. Since inception, engaging copy takes so much effort; we understand why it can be tempting to automate the task.

However, can you go so far as to replace your creative team with AI systems? To help you make an informed decision, let’s weigh the pros and cons of integrating AI writing tools into content production.

SMBs (small and medium enterprises), marketers, and even large corporations are investing in AI writing tools for a variety of reasons. Some just need to speed up content production, while others intend to completely replace their human content writers and editors.

Audiences have mixed feelings about AI-generated coins. Whatever your opinion, you can’t deny that there are several benefits to using AI writing tools.

1. AI writing tools help you write faster

Man visibly struggles to write on notebook

If you’ve ever tried to write before, whether for school or for work, you know the anxiety that comes from staring at a blank page. Even the most eloquent professionals have writer’s block.

Luckily, there are several tricks to write faster, and a quick and easy one is to use AI writing tools. You can either take inspiration from the AI-generated pieces or publish them as is. Either way, you won’t have to deal with blank pages since the AI ​​can produce multiple paragraphs in minutes.

2. Most AI Tools Produce Grammatically Correct Sentences

AI writing tools generally produce grammatically correct pieces. They form complete sentences, use appropriate punctuation marks, ensure that verbs agree with their subjects, and use consistent verb tense. Expect to edit a few errors from time to time, of course.

3. AI Tech Tracks Top Performing Page Structure and Information

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AI writing tools crawl third-party sources before generating output. They replicate the information and structure found on top-ranking pages, giving your site a chance at high spots on the SERPs.

Just watch out for plagiarized content. Google penalizes sites for rotating articles, so we suggest running AI-generated coins via accurate and reliable plagiarism checkers before publishing them.

4. You can produce multiple AI-generated coins every day

Use AI writing tools to mass-produce copies. A skilled writer can probably finish two to three new articles every day if they use AI writing tools.

Don’t get me wrong, you should write for quality, not quantity. However, if you are having trouble generating traffic, you would do well to post more articles first. After uploading at least a few dozen blogs, you can reevaluate your site traffic, update your top-performing posts, and move on to more search-oriented content.

5. AI suggests content ideas that your target audience might find interesting

Happy Girls Laughing at Smartphone

Strive to post new content daily. Uploading new posts propels your brand to the top of your subscribers’ newsfeeds, increasing visibility and reach.

But if you keep running out of ideas, AI writing tools might help. They suggest topics, headings, and questions that your target market might find interesting. Talk about one or two topics each day.

While you can quickly produce AI-generated articles, think twice before mass publishing them. There are several drawbacks to using AI writing tools. And if you neglect them, you could end up with substandard parts that don’t meet your site’s quality standards.

1. AI-generated coins don’t evoke human emotions

Storytelling is essential for quality writing. Any AI writing tool can gather random information from the internet, but only a skilled copywriter can create compelling and engaging copy.

Your content needs to resonate with your target audience. Remember: most internet users have a short attention span; they’ll probably skip over anything that doesn’t interest them.

2. AI tools often produce inconsistent sentences

While AI tools can write grammatically correct sentences, don’t expect well-organized and articulate drafts. Most articles will contain confusing and inconsistent paragraphs. The AI ​​only synthesizes the data and follows basic grammar rules; it cannot string together different pieces of information in the most logical way.

You will have to rearrange the sections yourself. Look for paragraphs that complement each other and place them under the same heading. Also remove redundant data. AI tools sometimes rephrase the same information if they can’t tell it apart.

3. Not all AI tools follow Google’s latest SEO guidelines

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Google announced a general update on helpful content guidelines in August 2022. The new rules remove redundant and irrelevant pages and prioritize people-focused content.

Unfortunately, Google does not classify AI-generated items as “helpful”. Since these articles only draw data from existing sources (i.e. publications, competitors), they provide no new insight into their respective topics. Repetitive content will only be penalized.

4. AI content may include incorrect and outdated information

AI writing tools do not verify third party information. They scour sites and sources they deem reliable, but they don’t compare the data they extract. As a result, AI-generated pieces often contain plagiarized and erroneous content.

Try to fix any errors you find. Just note that inaccuracies become more difficult to manage when writing about more complex topics, so stick to simple topics. Otherwise, you could be criticized for spreading false information.

5. AI tools can’t match your brand’s voice and tone

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AI tools can replicate handwriting styles to some extent. They’ll use sample articles and third parties as references, but don’t expect the AI-generated pieces to match your brand voice. At best, you can choose which keywords to use and which to avoid.

If you want quality copy that accurately reflects your brand, hire a skilled copywriter instead. Choose one who has written for similar companies before. They need to be able to convey your story, mission, and vision in the most articulate way possible.

Whether or not you should invest in AI writing tools depends on your content production needs. Don’t just follow trends. If you want your marketing team to publish more grammatically correct and SEO-focused content every month, consider AI systems. You can at least use them to research keywords and content ideas.

That said, we still advise against replacing your writers and editors entirely with full-service writing tools. AI gathers information, but does not create new ideas. Until its technology improves and starts generating unique ideas, only your content writers can write original and innovative articles.